Lumicam - Collect marketing demographics automatically
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Collect marketing demographics automatically using the Lumicam system. Using a small camera and computer vision, the Lumicam can detect how many people looked at your signboard or product display. It can tell you the viewer's attention span, estimate their gender and age. For more details and to try a FREE demo go to www.lumicam.net
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The founder of Lever Bros, Lord Leverhulme, famously said: “Half the money I spend on advertising is wasted, and the trouble is I don’t know which half’.
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By knowing how much attention a given target market is paying to advertising, campaigns can be optimized and by comparing LumiCam data with sales data, marketing positioning can be improved and untapped segments identified. Unlike supermarkets, audience measurement cameras collect the data totally anonymously so consumers are not identified individually. The consumer gets both direct and indirect benefits. The act of measuring consumer attention span and viewer numbers gives the advertiser the quality of viewings (scaled attention span x the number of viewers). The quality of viewings tells the advertiser if you are actually interested in the product or just happen to briefly look at the advert, and gives them the data to improve their products, shop layouts and adverts. The LumiCam then generates easy to understand charts and data in excel spreadsheet format, so that users can perform further analysis if required.
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